Re: CPM isn't dead, it's just sick

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Fri 23 Nov 2001 08:27:22 -0500

MAURICIO MACEDO <mauricio_at_iron.com.br> WROTE:
>
>I can't imagine an operation built from the ground up
>with CPA. How can it be profitable with, say 10k visitors
>and 50k pageviews monthly? Or even 500k pageviews montly?
>In my opinion today's CPA model is based on a situation
>where stablished publishers have an inventory of millions
>of unsold pageviews, and CPA advertisers know that.
>

Real simple. That's how/why we built http://www.PillowMail.com .
Because our advertisers average a minimum of 4% clickthrough,
they're willing to pay us 50¢ per clickthrough. We average
an aggregate clickthrough rates for all advertisers of 10% per
story, 5% for all users.

PillowMail is tightly niched and only takes brand-compatible
advertisers. Our traffic is still fairy low, but because it's
as focused as it is, it's far more effective than most sites.

We have no CPM rate. We're strictly CPA. The site is running
at break even for the year, two months out of test phase,
although if you kick out that horrible September, we're
actually profitable.
--

Rob Frankel, "Yes, I really do turn users into evangelists
for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
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818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL





Received on Fri Nov 23 2001 - 07:27:22 CST