Re: Next Generation Pricing Models
BRAD JENSEN <brad_at_elstore.com> WROTE:
> That's cute.
So's your reply!
> I can see a couple of ways to do this. One is
> force the site to only use one banner company, so they can
> track the session across pages, the other is for the
> publisher to server all their pages thru Active Server Pages
> and do their own sessioning.
As with all innovation, the technology would need to catch up
with the needs of the market. This doesn't strike me as a
terribly complex problem for the existing companies to
overcome. I doubt we'd have the same debates over what
comprises a session as opposed to what constitutes an
impression...
>
> Of course, this could be expanded to tracking the individual
> across all sorts of different publishers that use the same
> banner server - everywhere you go you see ads for Liquid
> Plumber. Maybe you want to keep the ratio below 50% to avoid
> being too obvious.
That wasn't part of the proposal under discussion. Hopefully
the ads served during a particular session at a particular
content site. Liquid Plumber ads following one through the
net would be a real pain in the butt if you ask me.
>
> Wouldn't this encourage the site to get new sessions and
> hustle the existing ones off site as fast as possible? Or is
> it some sort of CPA?
It's decidedly not CPA. It puts the value on the audience and
the time they spend on a particular site, not on generating a
gross number of "impressions". I doubt publishers would try
to hustle existing audience members off their site so they
can get more sessions. On the contrary, they'd want to build
their audience so more come and spend good time there.
Andy
=====
Andrew R. Bourland
... Stay tuned!
Received on Sun Nov 25 2001 - 08:41:20 CST
