Re: No CPA on FrankelBiz?

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Sun 25 Nov 2001 09:50:14 -0500

ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:

>If it's the client's job to drag it in and sell it, why does
>the risk go entirely on the publisher? On a CPA deal,
>nothing happens unless the deal gets closed. If the client
>hasn't effectively greased the skids for a quick sale,
>the publisher is outta luck.
>
>CPC delivers them to the door, but is widely discredited
>because it's way too easy to manufacture clicks.

I think it depends on how you define CPA.....I define CPA as
getting them to the site. If that's CPC, fine.
--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
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818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL





Received on Sun Nov 25 2001 - 08:50:14 CST