Trust between buyer and seller
ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:
>You speak about the "bonds of trust" and wonder
>why people don't trust us.
While Andy was on my site he encountered an ad and
had this reaction:
>I had no idea it was an ad. I felt like I'd been fooled by
>that one and stopped exploring right then and there,
>since I had no idea what other "ad traps" might lie ahead.
>Look at it from your visitors viewpoint. Would you feel
>duped?
Andy, thanks for your visit and review, I always
find your posts worth the read and am flattered to
be profiled in one.
In reply, let me ask you this. When you're
watching TV and some beautiful woman appears on
the screen are you offended if it turns out it's
not the Playboy channel but is instead an ad for
Ford trucks? Do you stop watching the program
being sponsored by that ad? Seriously?
The banner ad in question says "Show me how to
promote my web site" You click on the banner
and you get taken to specifically that kind of
info? Deception?
As experienced as you are you had no idea that was
a banner? Really?
Who is deceiving who here Andy? The next time you
plan a visit let me know and I'll edit the banner
to read, "Click here for rhetorical devices." :-)
Anyway, a more useful discussion might be, what
can online advertisers do to build trust with
prospective advertisers?
Sincerely,
Phil
Phil Tanny, phil_at_philtanny.com
http://subscription-service.com
Received on Sun Nov 25 2001 - 08:51:20 CST
