Re: Next Generation Pricing Models

From: Brad Jensen <brad_at_elstore.com>
Date: Mon 26 Nov 2001 12:50:08 -0500

ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:

> It's decidedly not CPA. It puts the value on the audience and
> the time they spend on a particular site, not on generating a
> gross number of "impressions". I doubt publishers would try
> to hustle existing audience members off their site so they
> can get more sessions. On the contrary, they'd want to build
> their audience so more come and spend good time there.


I don't see why, if they are being paid once per visit/session.
To maximize revenue they want the maximum number of visitors
with the minimum session time.





Received on Mon Nov 26 2001 - 11:50:08 CST