Re: No CPA on FrankelBiz?

From: Andy Bourland <andybourland_at_yahoo.com>
Date: Mon 26 Nov 2001 12:54:01 -0500

ROB FRANKEL <Rob_at_RobFrankel.com> WROTE:

> I think it depends on how you define CPA.....I define
> CPA as getting them to the site. If that's CPC, fine.

CPA means Cost Per Acquisition, meaning purchase,
subscription, whatever... an actual transaction has
taken place.

CPC means Cost Per Click, meaning you've allegedly
delivered a body, but it's a method that is highly
problematic, given the penchant and ability of
unscrupulous publishers to manufacture clicks.


I'd be curious to hear what you do on your end with
PillowMail to ensure a good clickthrough for your
advertisers.

Andy

=====
Andrew R. Bourland
... Stay tuned!



Received on Mon Nov 26 2001 - 11:54:01 CST