Re: No CPA on FrankelBiz?

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Tue 27 Nov 2001 19:33:38 -0500

ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:

>ROB FRANKEL <Rob_at_RobFrankel.com> WROTE:
>
>> I think it depends on how you define CPA.....I define
>> CPA as getting them to the site. If that's CPC, fine.
>
>CPA means Cost Per Acquisition, meaning purchase,
>subscription, whatever... an actual transaction has
>taken place.
>
>CPC means Cost Per Click, meaning you've allegedly
>delivered a body, but it's a method that is highly
>problematic, given the penchant and ability of
>unscrupulous publishers to manufacture clicks.
>
>I'd be curious to hear what you do on your end with
>PillowMail to ensure a good clickthrough for your
>advertisers.

I kinda knew there was a definition disconnect there.
I define CPA as Cost Per Action, whatever that action
may be.

As far as tracking goes, we're on guard to work with
advertisers by providing them with real-time tracking
URL's. They know exactly what their ROI is by
calculating their sales from our traffic against the
zillions of "traffic by the truckload". Our rates are
way higher, from what I can tell.
--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL





Received on Tue Nov 27 2001 - 18:33:38 CST