Re: CPM isn't dead, it's just sick

From: Neven Prasnikar <artplus_at_artplus.hr>
Date: Tue 27 Nov 2001 19:39:21 -0500

Ray Deffry <ray_at_ientry.com> Wrote:

> Contrary to what Brad Jensen wrote, it's not
> "uncaring middle men and newbies" that buy on a CPM
> basis, smart marketers know that it's the
> best way to get a good return on their advertising
> investment.
>
> Those who do it right make more money than any sort
> of "profit sharing" or paying for random clicks.

Well...

I would say the same for CPA!

If publisher is willing to take the risk I will gladly
reward him a generous commission of up to 50% of my
sales price (Software, PIM $29.95).

As I said in another post, publisher is best suited to
see if my product fits his audience. If he says it is
not so... I will not advertise on his site/newsletter.
(I do buy CPM by the way, if the price is right)

Neven Prasnikar
artplus_at_artplus.hr
http://www.artplus.hr
http://www.softwareadspecialties.com
Software Advertising Specialties
Promotional Gifts for The 21.st Century






Received on Tue Nov 27 2001 - 18:39:21 CST