Re: CPM isn't dead, it's just sick

From: Andy Bourland <andybourland_at_yahoo.com>
Date: Wed 28 Nov 2001 13:06:58 -0500

ROB FRANKEL <Rob_at_RobFrankel.com> WROTE:

> Andy, I'd be careful there. First, your post reeks of
> bitterness and begs for a similar response along the lines
> of "you've never worked as a businessman." You can do
> better than that.
 
> Comments like this don't exactly enhance the Andy Bourland
> brand, if you get my drift.

Rob, when you're right, you're right. Brad ticked me off
with a "if you don't have the guts" type argument for his
particular position. I came back with pretty much the same
thing for him, and unfortunately it didn't reflect well on
me.

I've read several very articulate arguments since his post
on how some publishers <including yourself> have done a
great job building profitable sites with a CPA revenue model.

I like the way you control the PillowMail brand while
working on a CPA basis with select advertisers. We did very
much the same thing at ClickZ with our content sponsors on
a flat rate basis. Not everybody has the ability to do
that, but when you can, you can really optimize things for
your advertisers/sponsors.

Thanks for the feedback...

Andy

=====
Andrew R. Bourland
... Stay tuned!



Received on Wed Nov 28 2001 - 12:06:58 CST