ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:
> Another fruitful discussion we might have <getting
> beyond the CPA vs CPM debate> might center around
> Jim Meskauskas' article in ClickZ today called "The
> Impression Must Be Destroyed".
>
> I think he's on to something here, folks!
>
> http://www.clickz.com/media/plan_buy/article.php/928591
Andy,
I understand you don't like CPA or CPC in any form.
I am sure your arguments are valid from where you're standing!
What I fail to understand is: Why do you think your views MUST
be related to each and every online business?
Jim may be on to something indeed.
That doesn't mean your findings are applicable to all web
properties or all online advertisers!
I KNOW that all three CPM, CPC and CPA can work!
At the same time I KNOW numerous businesses that failed using
either CPM, CPC or CPA.
There is NO definite answer to this situation.
By the way, I already said I am not all for CPA. What I
really object is the fact you're ALL AGAINST! and have a
nasty way of telling this to the world...
Well, I can't talk for Brad but I would find it highly
offensive if you would use the same wording (<clue phone
ringing> Hello Brad? Ring! Ring!) when replying to me...
Actually, it's the tone of your messages, not the real
content that triggered my response in the first place.
Of course, as and reaction, mine too was simply "against"
whatever you may have said...
Neven Prasnikar
artplus_at_artplus.hr
http://www.artplus.hr
http://www.softwareadspecialties.com
Software Advertising Specialties
Promotional Gifts for The 21.st Century
Received on Wed Nov 28 2001 - 12:12:27 CST
