Re: Defining CPA

From: Ivan Weltman <ivan_at_tudogs.com>
Date: Thu 29 Nov 2001 09:45:03 -0500

JOSH DAMES <jdahmes_at_markneting.com> WROTE:

>Andy, you defined CPA as Cost Per Acquisition, a common
>definition I agree. But another definition, which I
>believe Rob subscribes too, is Cost Per Action. Cost
>Per Action is a much more encompassing term which
>includes Cost Per Click (CPC), Cost Per Lead (CPL) and
>Cost Per Sale (CPS). We have lots of CPx's here... Is
>there an industry standard?

And this highlights the topsy-turvey World Wide Web. Once
upon a time acronyms evolved to abreviate a full
description. In the Web World it seems,
descriptions are evolved to expand acronyms.

Ivan Weltman,
http://www.tudogs.com






Received on Thu Nov 29 2001 - 08:45:03 CST