Re: Going CPM Rates

From: Bob Gordon <bgordon_at_theautochannel.com>
Date: Thu 29 Nov 2001 19:32:20 -0500

DON KAPLAN <omytown_at_yahoo.com> WROTE:

>I am looking to run CPM campaigns on networks. They would be
>Run of Network campaigns approx. 2 to 3 million impressions
>per day. Can anyone offer some insight as to what rate I
>should be expecting to pay? I am hearing rates at $.35 CPM
>to $1.00 CPM. What would support a $.35 CPM compared to
>$1.00+ CPM?

Are You kidding me ...if you run 1 million impressions
on a site at $1 CPM the site publisher will get a
whopping $1000...this is the problem with internet
advertising...



Received on Thu Nov 29 2001 - 18:32:20 CST