Re: Is the internet a "good" place to do business?

From: Andy Bourland <andybourland_at_yahoo.com>
Date: Fri 30 Nov 2001 12:29:15 -0500

TERRELL MITCHELL <Terrell.Mitchell_at_bigfoot.com> WROTE:

> In general businesses come and go all the time. It is the
> nature of small business that most will fail. 90% the first
> year. 90% of the remaining in the next couple years. Why
> should the internet be any different?

Excellent point, Terrell...

Fundamentally, in the businesses we are running, we need to
be delivering some form of value that SOMEONE is willing to
pay for -- either the readers, or the advertisers/sponsors or
some other party.

The big issue related to advertising is whether as publishers
we're delivering value to our advertisers. The CPA/CPM debate
centers around what is the most appropriate way to charge for
the value delivered.

And there are still many businesses online who haven't
defined their own value proposition in a way that is going to
pay their bills.

I still think the internet is a great place to do business,
but now more than ever, you have to work real hard to make
sure you are in the right place with the right kind of
service that people are willing to pay for in some form or
fashion.

Andy


=====
Andrew R. Bourland
... Stay tuned!



Received on Fri Nov 30 2001 - 11:29:15 CST