Google
 

Topic for the Week: IM Advertising

From: Cliff Kurtzman <cliff_at_tenagra.com>
Date: Mon 03 Dec 2001 10:10:39 -0500

I'm writing an article about the use of Instant
Messaging (IM) Tools in the business environment
for the next Apogee issue this Wednesday, and I
am interested in hearing people's experience in
buying advertising on IM tools like Yahoo
Messenger, MSN Messenger, AIM, ICQ, and Odigo.

What kind of rates have you paid?

What kind of response rate have you seen?

What kind of targeting have you achieved?

With a tool like Odigo, it should be possible
to target to a demographic level of detail
usually not achievable through Web site
advertising. It should also be possible to
target ads to Odigo users that are visiting a
specific web site, without actually having to
advertise directly on that web site. What
are your experiences?

Inquiring minds want to know.

--Cliff

Clifford R. Kurtzman, Ph.D.
President and CEO
The Tenagra Corporation
http://www.tenagra.com/
http://www.apogee.tenagra.com/
http://www.o-a.com/
281/480-6300
Turning online content into a strategic asset







Received on Mon Dec 03 2001 - 09:10:39 CST


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.