Re: Who are the Email list services that work for CPA, rather than upfront $

From: Cathy Santosus <santosus_at_erols.com>
Date: Mon 03 Dec 2001 10:20:10 -0500

FRANK HANNIGAN <editor_at_pacosvillage.com> WROTE:

> I have a need to do two quick email blasts to at
> least 100,000 people that are targeted and opt-in

> only for a cosmetics product that has already sold
> 1,200,000 on HSN. Client doesn't have capital to
> fund the email campaign so has asked me to find
> out who would email blast these 100,000 targeted
> names for a 20% pay-per-sale relationship. Who
> can any of you recommend, please flood me with
> recommendations if you've got them. I'd love to
> help them get it out to catch mid season of
> holidays spending.

I gotta ask. If this cosmetics product has already
sold 1,200,000 on HSN, why doesn't the
client have any capital to fund an e-mail campaign?

Anyway, list owners that rely on a CPA model tend to
exhaust their lists because they overmail to them in
order to hit their numbers. This is mostly a problem
for the list owner (not to mention the industry at
large, which is combating click-through and conversion
erosion as it is), but it could be detrimental to an
advertisers' brand, as well. Perhaps that's not an
issue in this case.

Advise your client to round up $5,000 and visit one of
the opt-in email or newsletter networks. Many are
offering holiday deals that add thousands of names for
free at that level.

Cathy Santosus
New Century Communications
mailto:csantosus_at_nccinsight.com
http://www.nccinsight.com




Received on Mon Dec 03 2001 - 09:20:10 CST