Re: Where to begin in advertising

From: John Gaskill <>
Date: Mon 03 Dec 2001 10:35:51 -0500


I have a company that is going to be internet based when
it first starts out, and am wondering what everyone has
found to be the best advertising medium for a startup
with only about $5,000 to sink into advertising from the
beginning. This will be a gaming PC manufacturer.
Any thoughts on the subject are appreciated.

After looking at Doug's site (
and getting a feel for the product, there are two options
worth mentioning, one of which is not advertising.

1.) Because the products are expensive and intended
        for hard core high performance users, these machines
        are good targets for getting performance reviewed by
        video gaming publications and high performance
        computing publications.

        Factual press releases offering the use of a machine
        for testing by the publication is one good way to
        bring out products of this type.

2.) Because $ 5,000 is a limited sum for purchased media,
        sticking around gaming sites and gaming e-zines is
        the most likely way to spread the news about these
        products. If you get written up favorably by any
        publication, those write ups can be leveraged by
        advertising where game players congregate.

        I can't make any suggestions about what the gaming
        sites are but I suggest you do plenty of research
        and contact advertisers using these pubs to learn what
        their experience has been and how long they have
        been advertising with them.

        A combination of banners on gaming sites and text
        ads in e-zines is probably your best bet.

        Plan your budget so that the $ 5,000 lasts for at least
        six months in repetitive insertions because it will probably
        take you at least a couple of months to warm up people
        to the idea of needing a gaming PC they did not build

Good luck Doug.

Regards all,

John Gaskill

Received on Mon Dec 03 2001 - 09:35:51 CST


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