Re: Where to begin in advertising
DOUG BROWN <dbrown_at_socal.rr.com> WROTE:
I have a company that is going to be internet based when
it first starts out, and am wondering what everyone has
found to be the best advertising medium for a startup
with only about $5,000 to sink into advertising from the
beginning. This will be a gaming PC manufacturer.
Any thoughts on the subject are appreciated.
After looking at Doug's site (http://www.carnivorepc.com)
and getting a feel for the product, there are two options
worth mentioning, one of which is not advertising.
1.) Because the products are expensive and intended
for hard core high performance users, these machines
are good targets for getting performance reviewed by
video gaming publications and high performance
Factual press releases offering the use of a machine
for testing by the publication is one good way to
bring out products of this type.
2.) Because $ 5,000 is a limited sum for purchased media,
sticking around gaming sites and gaming e-zines is
the most likely way to spread the news about these
products. If you get written up favorably by any
publication, those write ups can be leveraged by
advertising where game players congregate.
I can't make any suggestions about what the gaming
sites are but I suggest you do plenty of research
and contact advertisers using these pubs to learn what
their experience has been and how long they have
been advertising with them.
A combination of banners on gaming sites and text
ads in e-zines is probably your best bet.
Plan your budget so that the $ 5,000 lasts for at least
six months in repetitive insertions because it will probably
take you at least a couple of months to warm up people
to the idea of needing a gaming PC they did not build
Good luck Doug.
Received on Mon Dec 03 2001 - 09:35:51 CST