New Pricing Model

From: Alexis Brown <agbrown_at_fastclick.com>
Date: Wed 05 Dec 2001 08:31:31 -0500

I've been reading this digest for over a year, now,
and have found the recent pricing posts quite
interesting. Given the current debate, there seems
to be a need for some sort of pricing model that
both Advertisers and Publishers can benefit from.
Fastclick just introduced a "new" pricing model,
and I'm curious to see this list's reaction to it.
Here's a snippet:

FASTCLICK ADOPTS BROADCAST TV PRICING MODEL -- CPM-CUME
Fastclick has introduced a pricing model designed to
solely target unique Internet users. Advertisers,
accustomed to a unique impression period of one
day from most websites and networks, can now place
campaigns reaching unique Internet users over a period
of up to twenty-eight days.... The higher rates from
CPM-CUME campaigns will result in an increase in CPM
payouts to publishers, better compensating them for their
unique visitors.

Here's the link: http://www.fastclick.com/about/CPMCUME.htm

What do you think?

Best,
Alexis Brown

Fastclick: Online Advertising/Ad Serving
Tel 805.964.2266, x.1
Fax 425.969.8552
Web www.fastclick.com





Received on Wed Dec 05 2001 - 07:31:31 CST