Re: Going CPM Rates

From: Janet Attard <attard_at_businessknowhow.com>
Date: Thu 06 Dec 2001 08:28:08 -0500

"Jim Namaste" <jim.namaste_at_netpartners-marketing.com> wrote:

> Here is another take on this. What is the cost to the
> publisher for those 1MM impressions? If you get a 10% net
> profit per year you are doing better than the large majority
> of companies. My guess is that at $1 CPM an efficient,
> popular publisher could be making a lot of money.
>

Could you give us numbers to go with your guess about how a
publisher can be profitable with a $1 CPM? I'd love to see
how a publisher could cover marketing costs, production costs,
server, programming, bandwidth, content and all other costs
and be profitable at $1 CPM.

--Janet Attard (attard_at_businessknowhow.com)
Author, The Home Office and Small Business Answer Book
Content development, web development, surveys, online directories
More than 13 years experience building online content and community sites
http://www.businessknowhow.com and http://www.careerknowhow.com





Received on Thu Dec 06 2001 - 07:28:08 CST