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Re: New Pricing Model

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Thu 06 Dec 2001 10:33:35 -0500

At 8:15 AM -0500 12/6/01, Amrit Hallan <amrit_h_at_vsnl.com> wrote:

>Shouldn't the advertising prices be proportional to the focus of
>the site traffic? More the focus, more the price. It shouldn't
>merely depend on the numbers. Hypothetically, if I really work
>hard on the web-designing-content (assuming the content is of top
>quality and easily accessible) section of my web site that is
>mostly visited by people seeking technical and designing
>reference, I should get more money for the advertisements of
>books and software catering to this section than to some other
>section.
>
>Sites with general, no-focus content have a problem because they
>can not define the target for the advertiser, what makes it a bit
>shaky business.

 From where I sit, that means you're not rotating your ads, which
is cutting off your nose to spite your face. Why not give
everyone a shot at every part of the traffic and maximize your
return?

--

Rob Frankel, "Yes, I really do turn users into evangelists
for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL





Received on Thu Dec 06 2001 - 09:33:35 CST


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