Re: Going CPM Rates

From: Tony Napolitano <>
Date: Mon 10 Dec 2001 08:32:34 -0500

I can't believe this $1 CPM discussion is getting
so much attention. I know a lot of people out there
are from the B2B publishing space. What kind of
CPMs do your magazines get? How about $200-$300!!

How can we sit here with a straight face and discuss
online advertising rates at 1/200 of the value of
print?? It's the same audience, it's more
accountable and infinitely more flexible.

How about some focus on value-based pricing instead
of how cheap we can sell ads and still stay in

Tony Napolitano
TelecomWeb Network

Received on Mon Dec 10 2001 - 07:32:34 CST


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