Re: New Pricing Model

From: Alexis Brown <agbrown_at_fastclick.com>
Date: Tue 11 Dec 2001 09:50:30 -0500

Amrit Hallan <amrit_h_at_vsnl.com> wrote:

>Shouldn't the advertising prices be proportional to
>the focus of the site traffic? More the focus, more
>the price.

I think you're talking about higher rates for specific
categorization and content. A number of networks do
offer this kind of specialized targeting for higher
rates. Fastclick employed this model at one time, but
with the general dot.com bust we found that we could
increase the volume of an ad buy if we charged a flat
rate that included category targeting. The larger the
volume, the better we could fill a publisher's
inventory. We still abide by that model today. By
focusing on the unique traffic within a category or
content area, we're hoping to offer the best of both
worlds, keeping a higher amount of traffic moving
through the network.

Best,
Alexis Brown

Fastclick: Online Advertising/Ad Serving
Tel 805.964.2266, x.101
Fax 425.969.8552
Web www.fastclick.com





Received on Tue Dec 11 2001 - 08:50:30 CST