Re: What About Banner?

From: Miki Dzugan <mdzugan_at_markneting.com>
Date: Tue 11 Dec 2001 10:12:17 -0500

Amrit Hallan wrote:

> I have seen lots of discussion going on about success
> and failure of various pricing models, but I'm yet to
> see a discussion on the actual buddy - the banner. Why
> and how does a banner design/text/color affect the CTR?
> Is not the banner design a part of online advertising?
> I think it is of primordial significance. What I make
> of it is, surfers stopped clicking on them because
> they grew boring, dumb and desperate, and too much in
> quantity.
>

This could be a great discussion. I look forward to seeing
replies from those who will pick up the challenge.



Received on Tue Dec 11 2001 - 09:12:17 CST