Re: What About Banner?

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Tue 11 Dec 2001 10:17:30 -0500

At 12:13 PM -0500 12/10/01, Amrit Hallan wrote:
>
>Bad advertising-creativity is equally blamable for negative
>conditions. Let there be some good banners and see the
>difference.
>

Boy ain't that the truth. On one of our sites, we track
this stuff for effectiveness:

Click through rate for client-produced ad: .05%
Click through rate for agency-produced ad: 5.78%

A 100X difference. Everything else was identical.

--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
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Received on Tue Dec 11 2001 - 09:17:30 CST