Re: New Pricing Model

From: Matt Dooley <MDooley_at_wsls.com>
Date: Wed 12 Dec 2001 15:51:00 -0500

Question about the NYT session-based model (which by the
way is a GREAT marketing tool for them). It seems to me
that sesson-based campaigns stress frequency to the
detriment of reach. Imagine turning on NBC and seeing
commercials for only 1 business during an entire night.
And if you had several campaigns, you wouldn't be able to
reach all of the users on a site.


Instead, why not just divide your page views by your
unique users, and use the resulting number as the basis
for pricing? I think advertisers would go for a rate
based on audience size rather than raw traffic. CPUser
is a lot closer to what CPMs really are in other media,
and you could still serve different campaigns during a
single user session.

If you don't like the idea, tell me why....

Matt Dooley
Interactive Account Executive
Media General




Received on Wed Dec 12 2001 - 14:51:00 CST