Re: New Pricing Model

From: Amrit Hallan <amrit_h_at_vsnl.com>
Date: Wed 12 Dec 2001 16:09:19 -0500

Jeff Lancaster <jlancaster_at_trueimpact.com> wrote:

> I think that one think that lost in this whole session
> discussion is the ability to tell the viewer a sequential
> story as they move through a publisher's site. I know that
> this is pretty intensive when it comes to developing good
> creative, but I think that being able to tell a continuing
> story to a visitor will allow advertisers to have a bigger
> impact with consumers. Anyone have any thoughts on this??

Jeff, I agree with you. This method also displays the confidence
of the publisher in the content he/she has on the web site.

Plus, it increases the value of the visitor in the eyes of the
advertiser. But I also believe the more time the visitor spends
on the site (sequentially or randomly), the more the advertiser
should be charged.

Banners here should be consistent. If there is a rotation, then
there should be different banners from the same company - they
shouldn't rotate from one company to another.

Amrit

Web Site Development - http://www.bytesworth.com
Copywriting and Copy Editing - http://www.amrithallan.com





Received on Wed Dec 12 2001 - 15:09:19 CST