Re: New Pricing Model

From: John Gaskill <jg_at_info-central-usa.com>
Date: Wed 12 Dec 2001 16:09:50 -0500

Hi Jeff,

You wrote in part:

>I think that one think that lost in this whole session
>discussion is the ability to tell the viewer a sequential
>story as they move through a publisher's site. I know that
>this is pretty intensive when it comes to developing good
>creative, but I think that being able to tell a continuing
>story to a visitor will allow advertisers to have a bigger
>impact with consumers. Anyone have any thoughts on this??

I agree that session based advertising allows advertisers
to tell a multi-part story from one page to the next.

But the concept of doing so strikes me as TV rooted
thought. Undoubtedly, TV is the most powerful ad medium
out there. But has your research demonstrated that
the average web surfer pays attention to each part of
an ad when moving from one page to the next?

The ad content would have to be more compelling than
the site content.

I have a hard time believing it to be true, especially if
the site is content focused or news oriented.

My $ 0.02.








Received on Wed Dec 12 2001 - 15:09:50 CST