Re: If wishes could come true...
On 12/12/2001, Cliff Kurtzman <cliff_at_tenagra.com> wrote:
>"The online advertising market may have seen its worst,
>according to analysts and media executives, who say
>they are increasingly optimistic of a recovery by
>mid-2002."
>
>Encouraging signs for online ad market
>http://news.cnet.com/news/0-1005-200-8135041.html
I just read this article mentioned in the above post. While
I see this as a positive sign for publishers, it does not
guarantee success all over. While online advertising
spending may be on the rise, what types of campaigns are
going to be bought? Will the next wave of online advertising
eliminate the banner and make pop-ups/unders and interstitials
the standard? Right now it is clearly the advertisers' market
and I think it is going to remain that way for quite some
time, even if spending goes up by mid-2002. With all the
additional money that is predicted to be put into online
advertising, does that just mean that many more windows to pop
up on a user's window?
This article would have been much better had it offered readers
a glance at exactly what the online advertising market is going
to look like by mid-2002, not just the fact that companies in
general are expected to spend more.
_____________________________________________
David Hauslaib
President & Founder
BMEdia.org / Black Market Enterprises
Information Capitalist / Web Guru
http://www.bmedia.org / dave@bmedia.org
Mobile 860.655.7495 / Fax 360.397.2906
Received on Wed Dec 12 2001 - 15:15:09 CST
