Re: What About Banner?

From: Chee Wee <ezine-sub_at_internetmarketingfocus.com>
Date: Thu 13 Dec 2001 10:45:58 -0500

>Based on results from our sites, message and color play
>a huge role in the performance of banner ads.
>
>Message: Is there a call to action or a clear benefit
>Color: Yellows and reds consistently generate the best
>results

Red color generally inspire fear, a sense of urgency or
the need to take note.

Yellow grabs attention. It worked well for the
classmates.com banner .. they have used it months after
months and it consistently outperform newer banners.

But overall I feel the marketing effectiveness of those
two colors depends very much on the offers being pushed.
There's no sure winner. Here's an article about colors:

The Psychology of Color and Internet Marketing
http://www.internetmarketingfocus.com/article.php?sid=24

To Your Marketing Success!

Chee Wee
Marketing Consultant
----------------------
Use FREE Media Publicity To Grow Your Business!
mailto:publicity_at_internetmarketingfocus.com






Received on Thu Dec 13 2001 - 09:45:58 CST