Re: New Pricing Model

From: Alexis Brown <agbrown_at_fastclick.com>
Date: Mon 17 Dec 2001 11:44:20 -0500

Matt Dooley wrote:

"Instead, why not just divide your page views by your
unique users, and use the resulting number as the basis
for pricing? I think advertisers would go for a rate
based on audience size rather than raw traffic.

If you don't like the idea, tell me why...."

I *do* like the idea! This is what Fastclick wants to
accomplish, and as a network, can best accomplish.
Make the most of your reach by targeting unique users
at the frequency you desire.

On a separate note, I'm curious as to what members of
this list think of the following in terms of reach and
branding: the NYT sessions are interesting in that a
unique person is going to be inundated by the messaging
of a particular company. Do you believe the branding
impact of that type of session campaign garners more
conversions? Or do you think (as Matt Dooley suggested)
that audience size is more imperative? My thought is
that it will completely vary depending on the goal of
the campaign, but I would be interested in hearing from
members of the group....

Best,
Alexis Brown

Fastclick: Online Advertising/Ad Serving
Tel 805.964.2266, x.101
Fax 425.969.8552
Web www.fastclick.com





Received on Mon Dec 17 2001 - 10:44:20 CST