Re: Going CPM Rates

From: Tony Napolitano <>
Date: Wed 19 Dec 2001 17:54:36 -0500

Jim Reardon <> Wrote:

>First, it depends on your meaning of success. I
>know a lot of digital publishers that don't mind
>breaking even. Many of these publishers consider
>covering their bandwidth bill a success.

I've never heard of a serious business that has an
ultimate goal of breaking even. That would be a hobby -
doing something you enjoy and making enough
money to cover your costs.

Received on Wed Dec 19 2001 - 16:54:36 CST


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