Re: Going CPM Rates

From: Jim Reardon <jim_at_amusive.com>
Date: Wed 19 Dec 2001 20:47:04 -0500

At 05:54 PM 12/19/2001 -0500, you wrote:
>>First, it depends on your meaning of success. I
>>know a lot of digital publishers that don't mind
>>breaking even. Many of these publishers consider
>>covering their bandwidth bill a success.
>
>I've never heard of a serious business that has an
>ultimate goal of breaking even. That would be a hobby -
>doing something you enjoy and making enough money to
>cover your costs.

Not necessarily "serious businesses", but there are
plenty of serious individuals out there. Profitability
is not everyone's #1 goal, especially since internet
publishing isn't the end of the road for many publishers
(remember, there is a real world out there).

--
  Jim Reardon <jim_at_amusive.com>
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Received on Wed Dec 19 2001 - 19:47:04 CST