Re: Going CPM Rates

From: John Gaskill <jg_at_info-central-usa.com>
Date: Wed 19 Dec 2001 20:47:32 -0500

Tony Napolitano <ajnapolitano_at_hotmail.com> wrote:

>Jim Reardon <jim_at_amusive.com> Wrote:
>
>>First, it depends on your meaning of success. I
>>know a lot of digital publishers that don't mind
>>breaking even. Many of these publishers consider
>>covering their bandwidth bill a success.
>
>I've never heard of a serious business that has an
>ultimate goal of breaking even. That would be a hobby -
>doing something you enjoy and making enough
>money to cover your costs.

There are many large scale institutional businesses
which would be delighted to break even on their operations.
Most of these are non profits, many of whom publish
all kinds of useful information.

University presses are a perfect example.

Hobbyists are a whole different segment, imnsho.

Regards to the list.

John








Received on Wed Dec 19 2001 - 19:47:32 CST