Re: Why advertisers are to blame for lousy web sales

From: Marco Janeczek <info_at_webadvertising.ca>
Date: Fri 21 Dec 2001 09:28:34 -0500

I agree, but not only that. There is another problem
which agencies and advertisers are missing. For example
I see lots of U.S. based ads running on Canadian
Networks. But when I do want to click on the product /
service and buy it, the application is setup to only
accept U.S. based customers. So, theoretically the
customer was "acquired", but the "sale" was not done.
This is another measure that should be looked at ?
The reason this happens is that certain Online Ad
networks don't take care of their customers. What
should happen is that all this info should be revised.
Then networks would also re-evalue what CPM is.
Advertisers would then see the difference. This is
just my opinion. Suggestions ?


Marco Janeczek
StartupsVenture.com Group






Received on Fri Dec 21 2001 - 08:28:34 CST