Re: Case studies of promotional mini-cd's for Web sites

From: Neven Prasnikar <artplus_at_artplus.hr>
Date: Mon 07 Jan 2002 14:15:10 -0500

Emily Dubberley Wrote:

> I've used promotional normal sized CDs and wouldn't
> recommend it. It was for a music site, targeting

People are used to receive regular sized CD's so this
really wouldn't work unless you're sending a DEMO to
strictly targeted users...

> consumers and the response in no way justified the
> outlay. And if you're using music, it can
> work out very expensive because of all the rights.

Unfortunately, even if you're not using music, you must have
either a good software or great promotional material...

That can be expensive again!

Still, in some cases you can use some fairly inexpensive
royalty free solutions both music or software...


> Whenever I get a promo CD, I either bin it immediately
> or leave it in my in tray to look at tomorrow - but
> tomorrow never comes... If I get a decent looking
> invitation through the post, assuming it's for
> something I'm remotely interested in, I'd be a lot
> more likely to go.

While I too, do tend to drop a lot ofpromotional CD's, I think
we should explain the reasons for doing so.

Here are two that I can instantly think of:

1. I am not at all interested in type of services/product that is
being advertised/demonstrated on the CD.

There is nothing this advertiser can do to get hands on my money!
Being a CD, Mini-CD or a flyer... I wouldn't buy this one anyway.


2. I am interested in this type of service/product but the CD
looks "cheap", not-trustworthy.

Maybe this advertiser would have more luck if he would invest
more in design and production of his promotional material...



> When I went to COMDEX, all the techies were trying to
> get as many CDs as possible but I think that had rather
> a lot more to do with the software on them than the
> format!

That's truth to some extent.

Content is the King!

That goes for the CD's too.

However, packaging IS EXTREMELY important again!

Mini CD or irregular shaped CD will draw much more attention.

> I'd be more likely to respond to a (plain text) e-mail

Ouch!

In my case, the plain text message would work ONLY in case
I already know and work with you. Othervise... there is a folder
in my Outlook... it's caled SPAM :-(

It's a doorway to "Deleted Items"...

> and have used this method to arrange promotional parties
> before with great response.
>
> Costs a lot less too...


We may not like it but *moderate* spamming does work...
Not all people are spam sensitive as I am.

And it IS cost effective :-(


Best Regards,
Neven Prasnikar
artplus_at_artplus.hr
http://www.artplus.hr
Art Plus Marketing & Publishing
http://www.softwareadspecialties.com
Software Ad Specialties
21-st Century Promotional Gifts





Received on Mon Jan 07 2002 - 13:15:10 CST