Re: Case studies of promotional mini-cd's for Web sites

From: Neven Prasnikar <artplus_at_artplus.hr>
Date: Mon 07 Jan 2002 20:28:33 -0500

> > Unfortunately, even if you're not using music, you must have
> > either a good software or great promotional material...
>
> Yep - although if you've got great promo material, you may not
> need the CD :-)

Depends what sort of promo material you have.
If you have some flashy multimedia CD is a way to go.


> > Still, in some cases you can use some fairly inexpensive
> > royalty free solutions both music or software...
>
> Don't know about the software side of things but the royalty
> free music in the UK is frequently (although not exclusively)
> dreadful (remembers *hours* trying to find decent beds when
> I worked in radio)

I do know about the software side cause we're designing and
selling royalty free promotional applications...

They're in range of $50 (no zeros missing) up to few $K.
Most orders are $150-300.


About music... I recently stumbled accross some Corel royalty free
music colection... Nothing special but good.

For a recent project we used nice Christmas tunes downloaded
from http://www.partnersinrhyme.com .

Check out some software freebies that we created as a giveway:
http://www.freewaregadgets.com. This site was launced for this season
Christmas freebies promotion that we did for our own company.
In future we plan to use the site for distribution of software ad specialty
products that we create for other companies.


> 1 I've got too much work on to have time to load up a CD - this is why
> print/email is good

I aggree! However, if you offer a good package and maybe include
a flyer/prospectus together with the CD, busy people like you would
be reached to. CD would only be a plus.

> 2 Half the time the CDs will start some kind of install - no way am
> I installing something from a stranger on my machine

This I can understand too.

That's what I meant when I said I drop CD's that look non-trustworthy.

If the design and associated material would be more persuasive

maybe I would think about installing it.

However, I think installing should be offered only as an option.
If I have to install anything before actually understand what's
it all about... like you, I would simply drop the CD!


> Yes - and *very* expensive generally - anything other than a plain sleeve
> can add several pennies (at least) to the overall cost which on a large
> run can really add up
>
> > Mini CD or irregular shaped CD will draw much more attention.
>
> I tend to think gimmick and/or 'this company has more money than sense'
> They look pretty but at about 50p more per CD, again, it's not cheap.


Indeed!

That's why I believe this type of promotion must be carefully planned.

Here is for instance what we plan to do next month:

We will create a limited edition of Mini-CD ROM's packed with
simple but well designed "multimedia" (only a software interface
to help readers browse the content) presentation, featuring
some of our projects and case studies.

CD will be sent only to selected journalists and will contain a gift!
Free software (Customized promotional PIM) that will be both
usefull to them and will at the same time demonstrate what we can do.

CD (Mini-CD) will be packed in a glossy 3D "envelope/box"
and will be accompanied by a personalized letter.

This will coincide with the relaunch of redesigned site at:
http://www.softwareadspecialties.com (currently this only redirects
users to our main site).

We plan to mention some invitation for their readers including a
limited time offer, a gift that they'll be able to download from our site
(this part is still not fuzzy... it's work in proggress actually).
 
Best Regards,
Neven Prasnikar
artplus_at_artplus.hr
http://www.artplus.hr
Art Plus Marketing & Publishing
http://www.softwareadspecialties.com
Software Ad Specialties
21-st Century Promotional Gifts




Received on Mon Jan 07 2002 - 19:28:33 CST