how to 'weigh' post impression / view thru data
With our new Bluestreak admanagement system we can
messure besides post click also post impression data:
so we can messure if someone did see the banner, but
didn't click on it and later bought something on the
advertisers website.
Very nice reports. But...
The possibility is that one person went to a website
where a banner is shown, but he/she did not see the
creative. If this person later buys anything on the
advertisers website, it counts as a post impression
sale, while in fact it's not: the person never saw
the ad.
Especially with large campaign I see in reports that
the post impression 'thank you pages' are up to 5
times higher then the post click on the same page.
I'd like the groups opinion on how to 'weigh' the post
impression data. Do you say 100% of the post impression
data counts, 90% or do you think it depends.
Regards,
<http://www.medialand.nl/signatures/gijs.gif>
G i j s_ B a r e n d s
O n l i n e_ M e d i a_ D i r e c t o r
t e l:_ + 3 1 ( 0 ) 2 0 - 3 0 5 8 8 9 9
c e l:_ + 3 1 ( 0 ) 6 2 8 - 6 3 7 3 0 4
w e b:_ w w w . m e d i a l a n d . n l <http://www.medialand.nl/>
[_ <mailto:gijs_at_medialand.nl?Subject=Gijs, dit wil ik je
vertellen&Body=Geachte heer Barends,> m a i l_ m e_ ]
Medialand.nl | Online Advertising
Received on Tue Jan 08 2002 - 07:31:19 CST
