Re: Case studies of promotional mini-cd's for Web sites
>Depends what sort of promo material you have.
>If you have some flashy multimedia CD is a way to go.
Ponit taken :-)
>I do know about the software side cause we're designing and
>selling royalty free promotional applications...
Nice idea. How do you prevent contamination by viruses (ie,
someone unethical downloads one of your apps, adds a virus
and emails it out/uploads it to a site but because other
people have seen the 'safe' version and/or it has your
company name attached they assume that it's OK to open)
Don't mean this in a remotely aggressive way - genuinely
curious.
>I aggree! However, if you offer a good package and maybe include
>a flyer/prospectus together with the CD, busy people like you would
>be reached to. CD would only be a plus.
Yep - it's really down to whether it adds enough value to
justify the cost. Certainly the music CD we distributed
(which also included a secure music download programme)
didn't 'wipe its face' but that could have been down to
the distribution method (covermounted on a magazine) We
had a lot more conversions from the online only version
(which involved mailing out a URL to registered users)
Although AOL obviously find covermounting CDs works :-)
> Mini CD or irregular shaped CD will draw much more attention.
Irregularly shaped, yes. I get quite a lot of mini CDs now,
particularly the business card shaped ones so they've lost
their impact for me.
>We will create a limited edition of Mini-CD ROM's packed with
>simple but well designed "multimedia"
>CD will be sent only to selected journalists and will contain a gift!
>CD (Mini-CD) will be packed in a glossy 3D "envelope/box"
>and will be accompanied by a personalized letter.
What kind of conversion rates do you find on CD Roms? Got
to admit, the idea of a personalised PIM is nice - if someone
sent me one that contained dates of trade shows/key events/
publication addresses then I'd probably go to the effort of
opening it (once I'd scanned it for viruses!) Although I'd
rather have the money spent on providing free drinks at a
launch party... :-) (but your way probably creates
more product awareness)
>We plan to mention some invitation for their readers including a
>limited time offer, a gift that they'll be able to download from our site
>(this part is still not fuzzy... it's work in proggress actually).
Offer to join an affiliate program? I'd certainly be interested in
some kind of SSI version of your site to incorporate into some of
the sites I run. Sure lots of other people I know would too.
Kind regards
Emily Dubberley
Editor and Business Development Manager, ABCtales
http://www.abctales.com
Everyone has a story: tell yours at ABCtales.com
Tel: 020 7209 2607
Fax: 020 7209 2594
Received on Tue Jan 08 2002 - 07:34:42 CST
