Re: What's it Worth?

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Fri 11 Jan 2002 17:40:17 -0500

On 1/11/02, Lloyd Jobe <LJobe_at_skateboardinc.com> wrote:
>
>I guess my questions are:
>
>1) Does anyone have a feel for the revenue potential of
> our site?

It's huge. Just look at World Industries.

>
>2) Is there any "low hanging fruit" that we aren't
> exploiting?

Yup. You can begin with monetizing your existing user
base into a Branded Community. That way you build
from the inside out, instead of having to bring them
from the outside in. This is exactly why we
built http://www.i-legions.com .

>
>3) What's the cost to start pursuing this as a new
> revenue stream?

If you try marketing externally, the sky's the limit.
The question really would be what amount are you prepared
to invest -- it's the agency's job to tell you how much
bang you can get for that buck, and how to achieve that.
Maximizing your expansion dollars is the name of the game
here. Personally, I believe it's easier to grow your
revenues from your existing user base than it is to go out
there in the cold cruel world.

--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
Turnkey Revenue Generating Branded Communities:
http://www.i-legions.com
1-888-ROBFRANKEL * AIM: ROBFRANKEL





Received on Fri Jan 11 2002 - 16:40:17 CST