Re: Loyalty to Brand or Content

From: Simon Rolfe <ideas_at_creativegenius.ca>
Date: Mon 14 Jan 2002 13:35:26 -0500

Marco:

No offence, but you are DEAD WRONG if you truly subscribe
to the thought that: "A brand is created when a company
does not have to push the brand with various types of
advertising".
 
Successful brands are created through continual investment
in the BRAND both in terms of Quality and Message. Afterall,
good products make successful brands not vice versa.

If your belief held true a company like NIKE would be more
than happy to hear that they no longer have to invest
Millions in advertising and other media placement in order
to successfully position their brand - much to the delight
of their competitors (such as Reebok)- who would soon
assume the entire space.

n'ff said.

 
Simon Rolfe, Senior Partner
Creative Genius Communications
www.creativegenius.ca
  





Received on Mon Jan 14 2002 - 12:35:26 CST