Re: Loyalty to Brand or Content

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Mon 14 Jan 2002 20:09:55 -0500

At 1:58 PM -0500 1/14/02, Andrew Bourland wrote:
>
>Television has had 50 years to figure things out, and the
>major networks STILL can't get it right.
>
>
>But somehow those guys have weathered the worst of the
>storm. Better than we can say for many others whom I
>thought offered better.

True, yet on the other hand, many of those who weathered it hit the
timing just right: got funded for ridiculous valuations, sold out
for the big bucks and held on to those bucks.

It's not hard to weather the storm when your checking account's
packed with a few million of other people's money. Not that there's
anything wrong with that........

I think your point about TV is right, but the take-away I get is a
little different: to me, that just means some web folks got it right
away. Others can take a lifetime and still wouldn't get it.

People, after all , are still people.
--

Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
Turnkey Revenue Generating Branded Communities: http://www.i-legions.com
1-888-ROBFRANKEL * AIM: ROBFRANKEL





Received on Mon Jan 14 2002 - 19:09:55 CST