Re: Loyalty to Brand or Content

From: John Gaskill <jg_at_info-central-usa.com>
Date: Tue 15 Jan 2002 17:08:41 -0500

Marco Janeczek wrote:

>When you see a bench advertising for a RealEstate agent, is
>that brand building ? will you ever remember they're phone
>number or name ? I don't think so, or rarely I would say.
>
>Becuase I am fascinated in the advertising and marketing sectors
>I look almost at everysingle BenchAd and Billboard when I drive
>down the street. But only creativity and those who do succeed,
>stay in my head.

Marco, the short answer to your questions is NO... the typical
benchad makes no service promise by the agent promoting
his or her services. Now if you came across one who said
"Great Service or Commission Cheerfully Refunded" you
might have met an agent who understood the power of
branding.

John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Tue Jan 15 2002 - 16:08:41 CST