Re: Loyalty to Brand or Content

From: Todd Kellner <todd.kellner_at_list-universe.com>
Date: Tue 15 Jan 2002 19:45:23 -0500

I just wanted to interject that there's a small point
regarding benchads and billboards that no one seems to
bring up on here -- people have a strong tendency
to associate this form of advertising with "quality"
or "legitimacy." This means that not only is awareness
built through a benchad, there's a also positive push
towards brand trust if the image is pervasive and
provocative enough.

Why do you think people are still tagging "as seen on TV"
onto products? Advertising in and of itself does equal
"real/legit/quality company/product" in many people's minds.

Cheers,

Todd Kellner
VP, Operations
http://Opt-Influence.com/
http://List-Universe.com/





Received on Tue Jan 15 2002 - 18:45:23 CST