Re: B2B Marketing

From: Robert C. Whitaker <rcw_at_finehouse.net>
Date: Thu 17 Jan 2002 22:53:48 -0500

Gregg Fidan Wrote:

> Where would be some good places to buy Cost per click
> advertising? We are an ASP that provides financial
> content such as stock quotes to other web sites. Our
> market is small and difficult to target online. Would
> this be a good way of attracting new leads?
>
> We are currently listed on Overture but I am looking
> for other networks or sites, especially ones targeting
> B2B, content management, and content licensing.
>
> Does anyone have any other suggestions on how to attract
> leads within this target market?

My sense is that every financial advisor, independent
stock broker, financial services firm
with a website is a prospect and thus not a small market.
Having said that, it would seem a targeted email program
would be more cost effective than pay per click.

Regards,
____________________________________________________
Robert C. Whitaker Jr.
FineHouse ~ Distinctive Garden Architecture
Inet http://www.finehouse.net Email rcw@finehouse.net
3232 S. Main St., P.O. Box 90, Toms Brook, VA 22660
Voice 540.436.8080 Fax 540.436.8335=20




Received on Thu Jan 17 2002 - 21:53:48 CST