Re: CPM Pricing Models

From: Wayne Browning <info_at_homepagers.com>
Date: Fri 18 Jan 2002 20:27:56 -0500

Dan, your comments are those of a very narrow view,
you completely dismiss or just don't care to address
the fact that publishers, those with traffic, have
attained traffic by offering content. Your view is
one a a retailer looking to cash in at on something.
You use the fact that web advertising can be held to
unreasonable accountability as your argument. If
such requirements were put on others media, there
would be no jobs in newspapers, TV , radio. I guess
we aren't all here to sell " a "specific retail
product" to our audience, yes we need ad revenue in
many cases to do that.

Somehow this has become a sin??

Book ads, throw banners in ad management software
and cash checks???!!!! You see Dan, by making that
statement you reveal a disdain of content driven
sites, more or less. You dismiss them as "non-revenue
generating" vehicles. Do have anyclue what work
volume is attached to publishing fresh content daily
weekly monthly? Do you not realize the economy is
built on supporting each others resources?

Or do you envision the internet to be one big retail
site mall? Try making a deal with the New York Times
based on CPA or rewarding them for each sale they
generate for you? you may have a slight problem
getting them to bite.

What Dan is really saying is that he believes anyone
and everyone should become a commissioned sales rep for
the retailer of his choice. That we all should work for
those retailers kind enough to pay us 10% of an already
inflated retail price. That we don't get it if we don't
agree to that ideal. Well if I'm a retailer I guess I
hope everyone buys into that theory. Many of us do not
though:-)

Good relationships exist outside the limited scope of
the masses.

Just a thought:-)
Cheers



Received on Fri Jan 18 2002 - 19:27:56 CST