On 1/21/02, Janet Attard <attard_at_businessknowhow.com> wrote:
>A content web site that keeps people coming back isn't in
>the business of selling products any more than any magazine,
>radio station, TV station or other media is in the business
>of selling products.
>
>If advertisers are unwilling to pay reasonable rates for
>placement on content sites, the web will soon be nothing
>more than a cross between a direct mail catalog and the
>yellow pages.
That sounds a bit drastic. I think there's some middle
space here that needs to be appreciated. There are
different kinds of websites just as there are different
kinds of TV shows.
Not every TV show is 60 minutes. Not every TV show is QVC.
Both sell stuff, through different means.
I've got several sites to prove this out. My main
consulting site is more along the informational/content
lines, so CPM might do better there. But PillowMail.com
is built to drive highly targeted traffic to pinpoint
sponsors, so CPA is best there. And the branded
communities built by i-legions.com vary between both.
Why limit it to one size fits all?
--
Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
Turnkey Revenue Generating Branded Communities:
http://www.i-legions.com
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Received on Mon Jan 21 2002 - 13:04:46 CST
