Re: CPM Pricing Models

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Mon 21 Jan 2002 14:10:59 -0500

Daniel Limbach <dan_at_attritiongame.com> wrote:

>My point was, if someone has 1,000,000 impressions to
>sell, they should be able to make money from their
>sites without relying heavily on advertising.

SNIP

>By the way, it IS a sin that TV and radio aren't held
>more accountable for results, and they are really starting
>to feel the backlash in the last 18 months. The Internet
>is making advertising highly measurable. Embrace this,
>don't try to be like TV stations and networks who want
>things to stay the same as before. Things change.

Well said -- from the point of view of the person who's
selling his stuff, not from the guy trying to sell advertising
space. And that's the big difference.

As the smoke clears and e-commerce emerges as a real venue, the
follies that pumped the internet bubble become exposed for what
they are. Some work. Some don't. But at least now we all have
teeny bits of real data with which to assemble a track record
based on reality instead of a stockbroker's BUY recommendation.

In this week's issue of FrankelTips, we went into this pretty
heavily: does the name DoubleClick ring a bell?
--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
Turnkey Revenue Generating Branded Communities:
http://www.i-legions.com
Subscribe for free! http://www.FrankelBiz.com





Received on Mon Jan 21 2002 - 13:10:59 CST