Re: Online Adv Sucks...but...

From: Andrew Bourland <andy_at_bourland.com>
Date: Mon 21 Jan 2002 14:52:49 -0500

On 1/21/02, "Ramon Ray" <ramon_at_smallbiztechnology.com> wrote:

> Online based businesses can work - but I'm not so sure
> about online advertising revenue alone anymore...or even
> at all. I may do away with online adv completely in
> favor of revenue directly from my audience and
> possibly full scale sponsorships.

Ramon,

Your example is one which other small online publishers would
be wise to emulate.

The more you work to develop your audience, the more you
develop a series of products and services that genuinely
serve their needs (so much that they're willing to PAY for
them), the more likely that your audience will become
desirable enough to a few of the right advertisers who may
be willing to pay dearly to have ongoing access to them.

Then you'll be in the attractive position of not having to
be dependent upon any single revenue stream, and become the
master of your fate.

Best of luck to you!

Andy

--
Andrew Bourland
http://www.bourland.com
Monitoring the shift from Free to Fee
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Received on Mon Jan 21 2002 - 13:52:49 CST