Re: CPM Pricing Models

From: Janet Attard <attard_at_businessknowhow.com>
Date: Tue 22 Jan 2002 08:49:59 -0500

"Brad Jensen" <brad_at_elstore.com> wrote:

> It is always expensive and ultimately futile to resist market
> forces.

My point wasn't that publishers should resist marketing forces.
It was that if the web continues the way it appears to be
headed now, it will be nothing more than a direct mail catalog
before long.

I think all of the models mentioned so far in response to my
comment prove my point, too.

>If they don't sell products, they go off the air.
>They target their audience based on demographics, they measure and
>trumpet the results.

Yes, TV and Radio stations target their audiences, but except
for maybe infomercials or QVC, they get paid for delivering
the demographic, not directly or indirectly by the number of
boxes of Froot Loops that are sold the moment someone sees
a Froot Loops ad on one specific program.

--Janet Attard (attard_at_businessknowhow.com)
Author, The Home Office and Small Business Answer Book
Content development, web development, surveys, online directories
More than 13 years experience building online content and community sites
http://www.businessknowhow.com and http://www.careerknowhow.com






Received on Tue Jan 22 2002 - 07:49:59 CST