Re: URL Structures in Advertising?

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Thu 24 Jan 2002 09:09:18 -0500

Steve, you just missed this discussion on FrankelTips --
we devoted two issues to it this month!

My take is that without knowing the details, your boss
is closer to the mark. Unless the sub-brand is so
markedly different and deserving of its own identity, I'd
say you want to bring everyone through the main brand,
into the sub-brand, so that they can see the connection.

To do otherwise is to suggest that the sub-brand is almost
autonomous -- one step away from being its own brand.

Hope that helps,
--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
Turnkey Revenue Generating Branded Communities:
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Received on Thu Jan 24 2002 - 08:09:18 CST