Re: Do publishers and networks want money?

From: Todd Kellner <todd.kellner_at_list-universe.com>
Date: Mon 28 Jan 2002 11:05:00 -0500

>No I wasn't joking, although I certainly meant to be
>provocative. Actually many sites/networks do have a $10
>minimum, it's just they fail on another point. (Several
>get very close to being acceptable, unfortunately not
>close enough).

<SNIP>

>That won't work, so perhaps sites should offer a free
>advertising trial, and if it works then we agree minimums
>etc based on uniques.
>
>Hang on a minute, that's called CPA.

No, that's called CPS -- Certain Publisher Suicide. If
everybody offered a free trial, advertisers would
simply jump free trial to free trial. Why return when
there's always another sucker just around the bend?

I'd like to know which networks offer a $10 minimum. I'd
also like to know how they hold together a commissioned
sales team whilst offering up that low of a minimum --
"here's your $.21, Jimbo! Excellent work! And [flip] a
nickel for you, Sandy!"

Cheers,

Todd Kellner
VP, Operations
http://Opt-Influence.com/
http://List-Universe.com/





Received on Mon Jan 28 2002 - 10:05:00 CST